Ironstar Helsinki is the first company in the world to have successfully launched a cross-platform game that allows branded virtual goods in both online and mobile environments (pimp-up your avatar with cool clothes, find friends, make friends, invite friends and play with friends).

Ironstar has adapted the proven, scalable and diversified virtual goods business model to MoiPal, Ironstar’s social gaming world. Some points on the virtual goods market:

• Gartner predicts that by 2011, 80% of Fortune 500 companies will have a presence in virtual worlds.
• Virtual goods market size USD 2.7 billion in 2007, estimated to be USD 10.3 billion by 2012.
• All leading virtual worlds have virtual goods as their main business model.
• Improving technologies and increasing adoption by major brands driving growth.
• Virtual Worlds are increasingly important for marketing and CRM.

Experienced team.

The key team members have been working in the ICT industry for the past 10 to 20 years each, with prior experience in building international start-ups. The team has complementary skillsets and strong experience in gaming, online entertainment and software business development.